'Backrooms' is going to return to theaters with a 15-minute longer version. Om vi ​​lyckas kommer vi att få ett farligt prejudikat

'Backrooms' har samlat in överraskande 330 miljoner på bio med sin första biopremiär. Vänta: först? Are there different versions of 'Backrooms'?

Now it is: five weeks after the premiere, its production company A24 is bringing it to theaters again, this time with 15 minutes of exclusive material. Obviously it is not the first time that the industry has made moves of this type, but it is the first in which there is so little time between versions. Och det skapar ett prejudikat som kan ge oss mer än en besvikelse i framtiden om det blir framgångsrikt.

The return A24 will re-release 'Backrooms' on July 3 under the title Backrooms: Everything Must Go Edition, just five weeks after its original May 29 premiere. They are 15 minutes of "unreleased content in theaters", and with special features: they will be included in block after the final credits, they have been directed by the film's director Kane Parsons and it will be exclusive to this re-release and will not be seen in home editions or streaming.

Mindre och mindre. Director's cuts or director's cuts (something that this 'Everything Must Go Edition' is not exactly, since the new footage will not modify the existing one, but is extra material after the credits, like an extra "deleted scenes" on a DVD) are not new in the industry. They have existed since 1942, when Chaplin's 'The Gold Rush', from 1925, was re-released with new material.

Det moderna konceptet föddes på 1970-talet med Peckimpahs "The Wild Bunch", när en restaurerad version släpptes på bio. The most popular was the Director's Cut of 'Blade Runner', ten years after the release of the original, with changes that modified the meaning of the first film. In Xataka The most promising horror film of the summer does not come from Hollywood but from YouTube.

And that's not the most intriguing thing. In all of them and others equally popular (and often released in cinemas), such as 'Close Encounters of the Third Kind' or 'The Gates of Heaven', there is a coincidental pattern, and that is that the retreading comes years after the original premiere. And often, accompanied by a discussion about the emasculating power of the industry, which prevents the full expression of the creator's version.

Regissörens klipp är ett reklamverktyg, ja, men det är också en upprättelse av filmer utan inblandning från studiorna. Den här gången släpper studion själva en utökad version när ingen har klagat på att första klippet är stympat.

The danger. It's clear what's at stake here. If the move is successful, the next step is to release intentionally "incomplete" versions to generate two box office cycles.

First the base audience is reached, and then, weeks later and when the hype has not yet died down, the film is re-released with "exclusive" material. Here specifically, the move is clear: that the production remains profitable in the juicy weekend of July 4, very important at the US box office. Skillnaden mot mycket populära utökade versioner som de av Peter Jacksons "The Lord of the Rings" på DVD är uppenbar.

A24, in question.

Although for a time A24 has been the darling of Holywood production companies for its ease in taking risks, for cultivating undervalued genres and for supporting directors with clear auteur visions (and still achieving box office hits and sweeping the Oscars), for a few months now its image has been questioned. Till det öppna antagandet av en helt pro-AI-policy läggs nu detta mycket farliga marknadsföringsdrag. In a couple of years we will see if what today sounds like an extravagant maneuver becomes a standard tactic: launch "version 1.0", wait for it to hit the box office, re-release a "complete vision" after a month and a half.

Before the director's cuts took months to arrive, now even those small islands of creative integrity have been subject to the extremely accelerated schedule set by social networks and streaming. I Xataka | The scariest photo on the internet has no monster, no history and no one knows who took it: the Backrooms come to the cinema The news 'Backrooms' is going to return to theaters with a 15-minute longer version. If successful, we will have a dangerous precedent was originally published in Xataka by John Tones.